#Sylo marketing solutions tv#

Oby Enyia, Brand Marketing & Media Strategy at Pepsico, said, 'Third-party measurement in influencer marketing is just as important as it is for all other kinds of media that brands purchase. Mountain Dew and SYLO formed a partnership in 2016 to build out a brand-led influencer team, Mountain Dew Green Label, and measure its performance. 'The SYLO Score provides just that, arming brands and influencers with the confidence that they are working with the right people and the right type of content on the right social platforms.'

#Sylo marketing solutions tv#

'Just as Nielsen did for TV and comScore did for website traffic, the influencer marketing industry needs a standard scoring system to rely on as more and more marketing budget dollars are being allocated towards influencer campaigns,' explains SYLO CEO, Brett Garfinkel. The SYLO Score is generated by a proprietary algorithm that gathers and weights influencers' engagement, consumption, and reach metrics on each piece of content. The demand, by both brands and influencers, for independent validation and reporting inspired media industry veterans Brett Garfinkel and Erick Schwab to build SYLO. Because SYLO does not execute influencer campaigns, the company can truly give third-party, independent campaign metrics, benchmarks, and insights on campaign performance to brands as well as influencers.

Trusted by several Fortune 500 companies, agencies, and influencers, SYLO's measurement system calculates individual 'SYLO Scores' for every piece of content posted by influencers across YouTube, Instagram, Facebook, and Twitter. today announced its launch of third-party analytics and standardized reporting for the influencer marketing industry.